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Boost Visibility and Engagement with Common App

Expanding your reach to increase access for all

About the Minority-serving Institutions (MSI) Program

Over the past few years, Common App has taken many steps to help reduce barriers in the college admissions process for underrepresented students and address systemic inequities that many MSIs face today. That’s why Common App created the MSI Program, which will provide MSIs with all of the benefits of Common App membership at a lower cost.


MSIs are vital in providing equitable education to millions of students nationwide and contribute to the success of up to 40% of college graduates who pursue careers in Education, Healthcare, Engineering, Technology, Business, and Government.


We believe that students and colleges will both benefit from a larger and more inclusive Common App, and we invite you to join our community.

Our diversity is our greatest strength

131%

increase of Underrepresented Minority (URM) applicants using Common App since 2013

150+

MSIs dedicated to removing barriers in the college admissions process

45%

increase in first generation applicants since 2019

I'd like to learn more about the MSI Program

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Why join Common App?

Innovative student pathways

Common App’s equity-focused initiatives connect applicants to equitable student pathways and help members reach over 3 million students with Common App profiles annually. 


  • Common App's Next Chapter identifies barriers in the admissions process for low-income students


  • More than $350K in scholarships were awarded to Common App applicants through our partnership with Scholarship America in 2022-23


  • Nearly 1 million Common App Direct Admission offers were sent to 300K first-generation and low-income students

Empowered recruiting

Our built-in tools place your institution in front of students as they apply, plan, and search for colleges, enabling you to market your institution to an engaged and diverse applicant pool.


  • Since 2018, over 1.1 million applications have been submitted to HSIs


  • In the same time, over half a million applications have been submitted to HBCUs


  • 53% of first-year Common App applicants are from underrepresented populations

Join an unparalleled network

The strength of Common App membership derives from the diversity of colleges and universities represented.

  • More than 150 minority-serving institutions (MSIs)*


  • Colleges from all 50 states plus Washington, DC, and Puerto Rico


  • Mentorship, networking and engagement opportunities with admission professionals from over 1,000 institutions. Testing SSG.